Alvarado Street Bakery Interviewed on Green Economy Radio Program

"Every worker is a great worker", declares Joseph Tuck in this interview with co-hosts Dan Kerbein and Evelina Molina [After a slightly loud 30-second ad].  Joseph Tuck is General Coordinator and CEO of Alvarado St. Bakery, a worker-owned cooperative in Petaluma, CA, about 40 miles north of San Francisco. Joseph has found that the worker coop model "fosters trust in your co-workers, and trust in our organization." The worker coop model also provides living wages, by distributing its net income among the member employees. This allows everyone in the company, from maintenance crew to executives, to enjoy a living wage and even plan for college for their children. The dollars that usually get syphoned off to CEO pay and shareholder dividends get distributed to the people who are working together to produce and sell the product. It also fosters innovation in bringing to market an excellent and healthful product. Alvarado St. Bakery was the first to market breads made from sprouted organic grains, and still holds that market niche. Bread lovers enjoy the product, which has brought forward a history of steady growth for the company, numerous awards and other recognition."