In 2006 the Samaras Project descended on San Francisco’s financial district tp hand out over 5,000 postcards promoting alternatives to capitalism; the everyday exchanges that don’t fit in a profit-based model. "Borrowing from methods used by Microsoft, Sony, and various media and technology companies, the Anti-Advertising Agency has organized a street team. Volunteers will hit the streets in matching shirts and customized messenger bags armed with talking points and hundreds of postcards. The postcards hi-light “simple ideas like sharing amongst friends and neighbors” explained Dara Greenwald, “to complex processes such as cooperatives and worker-owned and operated businesses.” The group hopes to “make a spectacle of themselves,” causing laughter and head scratching while reminding white-collar workers in the downtown area that the United States’ economy is not exclusively capitalist, but a diverse mix including recycling, sharing, open source technologies, co- operatives, and more."
The postcards, promoting the concepts we live it, we found it, we mint it, we own it, and we share it, were then complemented by some beautiful posters by Josh MacPhee, including this one on worker cooperatives. Some of the URLS on the poster are out of date, but the message holds.